This is quite a current issue at this time as most accounts

mamun15

There will always be certain times of the day, week, month or year when your ads will see conversion peaks and troughs. Usually, conversion rates will converge to normal given enough time. Also, you can't compare conversions during off-peak periods (Black Friday or Christmas) to the rest of the year. It would be ideal to have quarterly calculation periods to compare YOY (year-over-year).


Ad copy needs improvement If you have a high CTR but a low conversion rate, you may be targeting too broad an audience , which normally lowers conversion rates because those people won't resonate with your message. If you find yourself in this situation, try to Belgium WhatsApp Number Data distill your audience through much more specific text that includes descriptions, prices, specific details and/or other criteria. Also, make sure this text contains the keywords you are targeting.





Conversion tracking problems You don't have conversions from Google Ads campaigns ? Tracking may not be configured properly. If conversions were visible in the past but are now gone, check your change history to identify any changes that may have caused a problem. are in the process of migrating to GA4. Location targeting is misconfigured When setting up a Google Ads campaign you will need to choose location targeting. Of course, local businesses (beauty salons, car services, restaurants, etc.) should only target the city area, at most the metropolitan area .